Seller margin potential receives increase with Autofinity information enhancement

Autofinity helps sellers obtain higher margins by boosting rankings on categorized web sites, making certain that autos are extra precisely described, resulting in greater residual values.

Utilizing its ViHUB platform, which aggregates detailed automobile info from a number of sources, Autofinity can now present automated, correct descriptions of normal and optionally available options.

Enhancing producer primary construct information – the knowledge equipped to the manufacturing line. signifies that stand-out options corresponding to ‘cupholders’ or ‘seatbelts’ at the moment are featured.

In a real-world take a look at, Autofinity discovered {that a} automobile listed on Auto Dealer as a “truthful value” was re-evaluated as a “good value” after making use of enhanced description information.

This enhancement, which recognized and highlighted optionally available options, resulted in a £1,778 greater worth for a similar automotive.

Chris Banks, chief options officer at Autofinity, explains: “Supply information usually comprises a number of various info and directions crammed into one place which knowledgeable the manufacturing line of options required for whichever spinoff was at present beneath building. It was acronym heavy and meaningless to the buyer. Our retail platform turned the information into one thing that’s related and wealthy for the buyer.

“We’ve enhanced the information a lot that the supplier can spotlight the automotive’s key options together with optionally available gadgets which can be fitted on the automobile over commonplace. The system is now so refined that it is aware of which items of kit is on the market with every spinoff which doesn’t depend on employees keying in highlights themselves.”