Personnel Roundup: Cardata, Tyson & Mendes, Coherent Market Planning and Forecasting, & NVLA – Operations



Try a few of the newest personnel strikes from throughout the industrial fleet trade, together with a brand new CPTO for one firm and an economist establishing a brand new enterprise.
Picture: Cardata / Tyson & Mendes / Kirk Browning / Stephen Latin-Kasper
A number of firms and types have not too long ago introduced personnel adjustments within the industrial fleet world. Automotive Fleet has a roundup of those new hires and promotions, together with:
- Shane Westra Joins Cardata as Chief Product and Expertise Officer
- Tyson & Mendes Promotes Cayce Lynch to Nationwide Managing Companion
- Stephen Latin-Kasper Establishes Coherent Market Planning and Forecasting
- Kirk Browning Elected to Board of Administrators of the Nationwide Car Leasing Affiliation

With a 25-year product and know-how profession in Salt Lake Metropolis and San Francisco and an MBA from Brigham Younger College, Shane Westra brings a wealth of expertise to Cardata.
Picture: Cardata / Automotive Fleet
Shane Westra Joins Cardata as Chief Product and Expertise Officer
Cardata not too long ago introduced that Shane Westra will be a part of the corporate as chief product and know-how officer (CPTO).
With a 25-year product and know-how profession in Salt Lake Metropolis and San Francisco and an MBA from Brigham Younger College, Westra brings a wealth of expertise to Cardata. Throughout his profession, Westra has helped firms enhance their valuation by a median of 10x.
Westra comes from Cover, the place he served MidMarket and SMB clients as chief product officer. Additionally, earlier than becoming a member of Cardata, Westra partnered with nearly all of the Fortune 100 by way of his work at nCino (SimpleNexus), Bynder (Webdam/Shutterstock), Adobe (Workfront), LexisNexis, and Pearson.
Westra’s SaaS merchandise have all the time centered on the client, serving to groups throughout finance, operations, accounting, and plenty of extra drive the change they wish to see of their firm.
“Shane will lead the product and engineering groups as we excellent the flagship merchandise that our tens of hundreds of customers already love and construct new instruments to assist firms handle their cell groups,” Haywood Marsh, CEO of Cardata, stated. “Shane has a profitable observe report of main product and engineering groups for high-growth SaaS firms. We couldn’t be happier to welcome Shane to Cardata.”
“I’m excited to execute and iterate on Cardata’s product roadmap, prioritizing progress by way of thrilling new merchandise and market-leading reliability by way of engineering excellence,” Westra stated.
“Cardata’s merchandise serve an pressing want for at the moment’s firm with worker drivers, and our imaginative and prescient for product enlargement is each formidable and attainable. That is an thrilling time for Cardata, and I can’t wait to hitch the present glorious group,” Westra concluded.

Caycle Lynch, who spoke on the latest Fleet Security Convention, has championed firmwide initiatives to advance range, fairness, and inclusion, together with founding the Ladies’s Initiative.
Picture: Tyson & Mendes / Automotive Fleet
Tyson & Mendes Promotes Cayce Lynch to Nationwide Managing Companion
Tyson & Mendes, an insurance coverage protection and civil litigation agency, not too long ago introduced the elevation of Cayce Lynch to nationwide managing companion.
Lynch’s promotion is a landmark second for Tyson & Mendes and the trade. In accordance with latest surveys, solely 12% of legislation agency managing companions are ladies. Additionally, at below 40, Lynch is among the many youngest legislation agency executives.
Lynch, who spoke on the latest Fleet Security Convention, has championed firmwide initiatives to advance range, fairness, and inclusion, together with founding the Ladies’s Initiative, which promotes the skilled development of feminine attorneys and broadly serves the insurance coverage protection.
“I’m honored to function the agency’s Nationwide Managing Companion, and stay up for continued progress and excellence alongside Bob, Pat, and all of the unimaginable individuals who make our agency the premiere insurance coverage protection agency in America,” Lynch stated. “At Tyson & Mendes, we’re dedicated to creating an atmosphere the place various voices will not be solely heard however amplified, and I’m excited to proceed constructing that legacy.”
Lynch’s development is the latest in lots of strikes to advance feminine leaders throughout the agency. Earlier this 12 months, Law360 ranked Tyson & Mendes second out of similar-sized companies for feminine illustration amongst fairness companions, with 50% of the fairness companions being ladies.
Tyson & Mendes has opened its final 9 places of work with ladies on the helm, and 50% of its regional managing companions are ladies.
From Administrative Companion to Government
Beforehand serving because the agency’s administrative companion, her new function formalizes and contextualizes her tasks over the previous eight years, together with overseeing vital strategic operations, driving a tradition of transparency and inclusion, and main the agency by way of unprecedented progress.
“This promotion is not only about Cayce’s previous accomplishments — it’s about our future as a agency and an trade,” Founding Companion Robert Tyson stated. “Cayce’s imaginative and prescient, steering, and inspirational management have confirmed vital to our progress and continued success. Her promotion to nationwide managing companion ensures Tyson & Mendes will stay an trade chief, targeted on delivering excellence for our purchasers, growing our expertise, fostering range, and main the best way in insurance coverage protection.”
Lynch’s promotion additionally aligns with Tyson & Mendes’ dedication to advancing range in management, underscored by the agency’s latest Mansfield Certification, which measures and improves the illustration of traditionally underrepresented legal professionals in management roles by way of a data-driven course of administered by Range Lab.
Tyson & Mendes has pledged to recertify for 2024-25 to redefine management throughout the authorized trade by way of transparency, introspection, and accountability.
“We aren’t solely dedicated to our purchasers and our legacy but in addition to the individuals who make this agency nice,” Founding Companion Patrick Mendes stated. “In her over twelve years with the agency, Cayce has frequently delivered excellence, internally and externally. Put merely: Cayce’s integrity and management exemplify the values that may guarantee our agency continues to thrive for years to return.”
All through her tenure as an administrative companion, Lynch has carried out measures to make sure the agency’s attorneys and workers are well-supported as they construct their careers and serve purchasers.

Coherent Market Planning and Forecasting can be targeted on offering market analysis and planning companies, reminiscent of customized forecast modeling, for producers of capital tools and truck and off-highway automobile fleets.
Picture: Stephen Latin-Kasper / Automotive Fleet
Stephen Latin-Kasper Establishes Coherent Market Planning and Forecasting
Stephen Latin-Kasper based a brand new market analysis firm known as Coherent Market Planning and Forecasting, LLC (CMPF) on January 1, 2025.
Latin-Kasper was an economist for the work truck and fluid energy industries for years, together with working with NTEA – The Work Truck Affiliation for 25 years. He’s at the moment a member of the Bloomberg and NABE forecast panels and was a member of the Division of Commerce Industrial Commerce Advisory Committee for Capital Tools for 30 years.
CMPF can be targeted on offering market analysis and planning companies, reminiscent of customized forecast modeling, for producers of capital tools and truck and off-highway automobile fleets.
Business studies are anticipated to be out there on the corporate’s web site by the second quarter of 2025. The identical companies will be supplied to commerce associations.
Latin-Kasper gives to ship macroeconomic and trade/market forecast shows at affiliation and different organizations’ occasions.

Nationwide Car Leasing Associatio members elected Kirk Browning for a two-year director-at-large place on the NVLA Board of Administrators.
Picture: Kirk Browning / Automotive Fleet
Kirk Browning Elected to Board of Administrators of the Nationwide Car Leasing Affiliation
The Nationwide Car Leasing Affiliation (NVLA) not too long ago introduced that NVLA members elected Kirk Browning as director-at-large on the Board of Administrators. Browning started serving his two-year time period on January 1, 2025.
Browning is the president of 1st Supply Financial institution’s Auto, Truck, and Specialty Car Fleet Divisions and brings 40 years of industrial and retail lending expertise within the automotive, agricultural, and development tools sectors to the function.
Earlier than becoming a member of 1st Supply Financial institution in February 2017, he held credit score and gross sales administration positions at Ford Motor Credit score Co., Ford New Holland Credit score Co., Greenback Thrifty Automotive Group, and the Hertz Company.
He has intensive govt expertise in credit score, leasing, rental, and fleet administration and is a Licensed Lease and Finance Skilled (C.L.F.P.).
“I’m really honored to be chosen to the board of NVLA,” Browning stated. “This group continues to be a driving pressure in shaping the way forward for the leasing trade; I’m excited to work with this esteemed board and contribute to its success. Collectively, we’ll work to innovate, advocate, and construct an excellent stronger basis for our present and future members.”