Jaguar rebrand sparks curiosity in legacy fashions forward of Miami GT launch
Jaguar’s bold rebranding technique has led to important spikes in shopper curiosity for its older fashions forward of the disclosing of its new grand tourer (GT) idea automotive in Miami on December 2.
Auto Dealer stories a 5% rise in advert views for used Jaguars and a ten% improve in search views for the reason that rebrand announcement, with November 23 marking the busiest day for Jaguar searches since early March.
Because the rebrand, used Jaguars have appeared in 29 million searches, producing 1.3 million advert views. The F-PACE SUV tops the record of the most well-liked fashions, adopted by the long-lasting E-Sort and the electrical I-PACE, highlighting continued curiosity within the model’s various choices.
Erin Baker, editorial director of Auto Dealer commented: “A spike in shopper curiosity on Auto Dealer reveals drivers are eager to see what they’ll nonetheless get their palms on from the Jaguar they’ve all the time recognized. I do not suppose anybody has a dependable view on how this can go as soon as the primary automotive is available for purchase, however it’s a fantastically daring and artistic reimagining of one of many UK’s most legendary marques.”
Earlier this month Jaguar trailed a contemporary model identification that includes slogans like “Delete Extraordinary,” “Reside Vivid,” and “Break Moulds,” together with a placing brass-embossed “leaper” emblem.
The centrepiece of this transformation is the upcoming all-electric four-door GT idea, designed to rival luxurious manufacturers like Bentley. Boasting a 435-mile vary, ultra-fast charging, and a dual-motor powertrain delivering over 575bhp, the GT will debut with a beginning value of £100,000.
This rebrand aligns with Jaguar’s resolution to section out legacy fashions, together with the XE, XF saloons, F-Sort, and Austria-built E-PACE and I-PACE, to make room for a extra centered lineup of premium EVs. The final F-PACE just lately rolled off the Fortress Bromwich meeting line, signalling the tip of an period for the model.
Jaguar can be reshaping its retail method, planning to scale all the way down to round 20 UK dealerships whereas introducing curated model shops, the primary of which can open in Paris. These shops will mix high-end artwork and delicacies to create an immersive luxurious expertise.
Managing director Rawdon Glover stated it was vital to redefine perceptions of Jaguar: “We have to change individuals’s perceptions of what Jaguar stands for. Having a hearth break in between previous and new is, really, very useful.”
Chief artistic officer Gerry McGovern outlined the philosophy behind the brand new imaginative and prescient, describing Jaguar as a model rooted in originality and impressed by “Exuberant Modernism.” The reimagined Jaguar emphasizes boldness, creativeness, and artistry, with a dynamic new aesthetic that includes vibrant colours and a signature strikethrough design.
Jaguar additionally just lately teased its electrical future with photos of a camouflaged prototype of the all-electric GT, set to change into the flagship of a trio of luxurious EVs beneath its “Reimagine” technique.
