Spotify Rejects Drake’s Declare That It ‘Artificially Inflated’ Kendrick ‘Not Like Us’ Streams

Spotify has launched an official assertion denying Drake’s claims in a authorized submitting final month that the streaming numbers for Kendrick Lamar’s track ‘Not Like Us’ had been inflated artificially on the platform.

Drake accused the streaming behemoth and his personal label, Common Music Group, of inflating the variety of streams for Lamar’s track final month by means of his agency, Frozen Moments. ‘Not Like Us’ was after all, a scathing diss in direction of him. Moreover, he charged UMG with defamation.

“Spotify has no financial incentive for customers to stream ‘Not Like Us” over any of Drake’s tracks. Solely considered one of Spotify for Artists’ instruments, Marquee, was bought on behalf of the track, for €500 to advertise the observe in France. Marquee is a visible advert that’s disclosed to customers as a Sponsored Suggestion,” the corporate mentioned, experiences Selection.

“Opposite to the allegations within the Petition, UMG and Spotify have by no means had any association during which UMG ‘charged Spotify licensing charges 30 % decrease than its ordinary licensing charges for ‘Not Like Us’ in change for Spotify affirmatively recommending [“Not Like Us”],’ together with ‘to customers who’re trying to find different songs and artists.”

Moreover, it highlights its substantial efforts to fight pretend streaming and says it discovered no proof to substantiate Drake’s petition’s allegation that an unidentified particular person utilised bots to artificially inflate the track’s streams by 30 million.

UMG had beforehand responded to the claims, saying: “The suggestion that UMG would do something to undermine any of its artists is offensive and unfaithful. We make use of the very best moral practices in our advertising and promotional campaigns. No quantity of contrived and absurd authorized arguments on this pre-action submission can masks the truth that followers select the music they need to hear.”