Maserati appoints new UK boss to exchange Peter Charters
Maserati has appointed Mariangela Del Vecchio to supervise its operations within the UK and Scandinavia following Peter Charters departure from enterprise.
Charters spent 5 years main Maserati within the UK, however the model has confirmed he has left “to pursue one other alternative”.
Del Vecchio changed Charters with rapid impact and has labored within the worldwide automotive trade for manufacturers like BMW and Iveco for greater than 20 years, with management positions in advertising and marketing, gross sales, operations and digital transformation.
Charters advised AM final 12 months that Maserati sellers ought to anticipate to see a change in fortunes this 12 months, with an inflow of recent merchandise and new company identification requirements.
In 2022 retailers benefited from the primary full 12 months of gross sales of the £190,000, 200+mph MC20 supercar. This joined the Grecale SUV (pictured), which Charters defined is a very powerful automobile in Maserati’s line-up to for the vendor community by way of gross sales volumes.
The Maserati GranTurismo will have fun its seventy fifth anniversary with the arrival of an all-new £145,000 model of the two-door GT, in the meantime, with a GranCabrio on the best way and the GranTurismo Folgore set to develop into the model’s first fully-electric automobile with an anticipated price ticket of round £200,000. Maserati will make an electrical model of all its fashions by 2025.
Shifting nonetheless additional up the value scale, Maserati may even introduce a MC20 GT2 race automotive priced at round £350,000 this 12 months together with its 740PS, track-only Project24 hypercar – of which simply 67 shall be made.
