Ineos launches Arcane Works personalization division
- Ineos will provide customization of its Grenadier SUVs
- A brand new division referred to as Arcane Works will deal with the hand-built personalizations
- Arcane Works may morph into an in-house modification and tuning division
Demand for car personalization continues to soar, with firms like Ferrari and Rolls-Royce including some type of personalization on each car they ship.
Quickly, Ineos clients will be capable to add private touches and applied sciences to their rugged Grenadier SUVs by way of the brand new personalization division Arcane Works the corporate has established. The primary personalised Grenadier from the division might be proven throughout the 2024 Goodwood Competition of Velocity which kicks off within the U.Okay. on July 11.
Ineos is a model that caters to each way of life clients in addition to these in business, and Arcane Works may have one thing for each sorts of clients. Along with regular personalization choices like distinctive paint finishes and inside trim items, Arcane Works will even be capable to outfit autos for particular jobs with options not discovered on the manufacturing facility record of choices.
Ineos stated Arcane Works will even function a laboratory for brand new options that would ultimately be rolled out in larger volumes, similar to powertrain modifications, new chassis calibrations, and new supplies.
Ineos solely began manufacturing of its debut Grenadier two years in the past, however the younger firm, a part of the British chemical compounds large of the identical title, is increasing quick. Along with Arcane Works, Ineos has already launched the Quartermaster pickup truck based mostly on the Grenadier, and proven a separate electrical SUV referred to as the Fusilier. It additionally introduced final month that it has two extra SUVs on the drafting board, in addition to a possible U.S. plant.
