Ferrari Luce sees sturdy demand in Thailand amid international criticism
Revealed final month, the Ferrari Luce has sparked international criticism for its design and for the path the Italian model could be heading from right here. But in Thailand, the story is surprisingly completely different. As per studies, demand for Ferrari’s first electrical automobile is already constructing strongly, properly forward of its late 2027 deliveries.
Imported by Cavallino Motors, Ferrari’s official companion in Thailand, the Luce is anticipated to be priced at round 33.84 million baht (over 1,000,000 {dollars}). That’s considerably larger than its European tag of €550,000 ($637,507), however it hasn’t led to any lack of curiosity from the possible consumers. If something, the intrigue surrounding Ferrari’s first EV appears to be pulling consumers in.
The Ferrari Luce makes use of a 122 kWh NMC battery developed in-house at Maranello. The Prancing Horse model claims over 530 km (330 miles) of vary, together with 350 kW DC fast-charging functionality.
The cabin is minimal but wealthy, centered on readability and driver engagement. Clear strains, fastidiously grouped controls, and a format that places important info entrance and centre.
In fact, it doesn’t sound and seem like a conventional Ferrari, and maybe that’s exactly the entire level. Whereas critics proceed to debate worldwide, consumers in Thailand are already inserting their bets on the Luce.
Supply: The Nation Thailand
