Erin Baker places ‘ladies within the driving seat’ in new Auto Dealer podcast
Auto Dealer, the UK’s largest automotive market, has introduced a brand new podcast to showcase the automotive trade as an important place for ladies to work to draw and retain expertise.
Girls within the driving seat, hosted by the corporate’s editorial director Erin Baker, brings pairs of friends collectively to deal with subjects corresponding to sustainability, customer support and the retail sector.
In addition to analyzing key trade tendencies, the dialogue may even present an area for friends to share the balls they’ve dropped and the plates they’re spinning.
The primary episode, launching on February 20, options racing drivers Nathalie McGloin and Vicki Butler-Henderson.
The friends for sequence one span numerous segments of the automotive trade, from producer to retailer to power suppliers, serving to to safe range of thought and expertise.
In addition to McGloin and Butler-Henderson, the friends embrace BBC sustainability journalist Lucy Siegle, broadcaster, and former editor of Glamour journal Jo Elvin, plus Vicky Learn, chief government of ChargeUK and Nicole Mellilo-Shaw, MD of Volvo Vehicles.
In addition to being a multi-award profitable journalist, Baker has appeared as a choose on The Apprentice and has been campaigning for higher illustration of ladies within the automotive trade via data-backed campaigns and expertise pipeline creation for a few years.
Baker stated: “The feminine-empowerment style is simply too one-dimensional – we have to raise the company curtain to grasp that, whereas we attempt for equality, it may be arduous on the market for ladies juggling skilled and private calls for.
“By sharing tales about our worries, fears and achievements, we will encourage and inform not solely the subsequent technology however our friends too, and hopefully every of us will really feel much less alone.
“We now have a tremendous line up of friends: ladies I’ve admired and identified for years, and I can’t wait to get them within the driving seat, in entrance of a microphone.”
Latest Auto Dealer campaigns targeted on championing ladies within the automotive trade embrace the brand new Girls of the 12 months Award on the annual Retailer Awards and sponsoring Inexperienced TV’s High Girls in EV initiative. Auto Dealer have been patrons of the Auto 30% Membership since 2017.
