Denza model to launch with bespoke supplier community
A brand new community of Denza dealerships will open within the UK to assist the luxurious arm of BYD, when it arrives subsequent 12 months.
Denza has already began its European launch programme however its arrival within the UK will not come till 2026.
The BYD Group model will supply a line-up of high-performance luxurious vehicles with electrical and hybrid powertrain choices.
A brand new community of Denza dealerships will open within the UK to assist the luxurious arm of BYD, when it arrives subsequent 12 months.
Denza has already began its European launch programme however its arrival within the UK will not come till 2026.
The BYD Group model will supply a line-up of high-performance luxurious vehicles with electrical and hybrid powertrain choices.
“The Denza model has European affect at its coronary heart, and we’re assured that consumers will discover distinctive, distinctive attraction within the automotive’s mixture of refined, elegant design, robust efficiency and astounding know-how,” mentioned govt vice chairman of BYD, Stella Li, talking on the model launch, which happened throughout Milan’s design week.
Denza will land in Europe as a really separate entity to its guardian model: it’ll be bought in a separate community to BYD, with Li confirming that the model will profit from its personal bespoke sellers, advertising and marketing and gross sales groups.
She mentioned: “After we launch into Denza, that’s extra about premium. It is essential, not solely to inform the story, but in addition take note of the main points – and the service we’ll do significantly better.”
Aftersales might be a key focus, benefiting from BYD’s groundwork and learnings. Li defined: “We have to pay excessive consideration to the after gross sales service. We convey a really technologically [advanced] mannequin, however then we’ll construct up a really robust after-sales service.
“Then this offers individuals’s confidence. BYD is a long-term participant, and we’ll all the time be right here, to service them anytime, ready for them.”
Denza will debut with its Z9 GT, a four-door capturing brake penned by ex-Alfa, Lamborghini and Seat designer Wolfgang Eggers.
“This automotive is absolutely ten instances higher than the competitors,” Li mentioned on the model launch, “now we have a whole lot of distinctive options the opposite legacy manufacturers would not have.”
The Z9 GT has a triple motor electrical powertrain with 965PS. It may possibly speed up from 0-62mph in 3.4 seconds and has a spread of just about 400 miles.
There may even be a twin motor plug-in hybrid model with 869PS.
An MPV will observe and Denza plans to supply six or seven vehicles in whole, together with two off-roaders.
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