Cupra opens first UK Metropolis Storage in Manchester

Cupra has formally opened a UK Metropolis Storage in Manchester, bringing its city showroom idea to the UK for the primary time.

The brand new house, situated in St Ann’s Sq. – a historic conservation space within the metropolis centre – covers two-floors and goals to turn into a inventive and communal hub – what the model calls a gathering level for the “UK tribe.”

Guests can discover the newest Cupra fashions whereas additionally participating in unique occasions, wellness classes, and curated experiences beneath the model’s “Counter Tradition” programming.

“Cupra continues to realize robust momentum within the UK, our third-largest world market,” stated Sven Schuwirth, govt vice-president of gross sales, advertising and marketing and aftersales.

“Opening a Cupra Metropolis Storage in Manchester marks a big milestone in our globalisation technique – a spot the place our UK Tribe can join, expertise the model, and be a part of our journey. It indicators the start of an thrilling new chapter for Cupra in one in every of our most strategically necessary markets.”

The Metropolis Storage idea is central to Cupra’s world model technique. With present areas in cities equivalent to Milan, Mexico Metropolis, Istanbul and Sydney, Manchester turns into the twelfth metropolis to affix the community.

The opening comes throughout a interval of document progress for Cupra within the UK. Between January and March 2025, the model registered greater than 10,000 new autos within the nation, marking a 44% enhance in comparison with the primary quarter of 2024.

These figures contribute to a worldwide whole of 78,000 models delivered throughout the identical interval – Cupra’s strongest Q1 efficiency up to now.