BYD continues to flex advertising and marketing price range with Boardmasters sponsorship


BYD is constant to spend money on its UK model consciousness by partnering with Cornwall’s Boardmasters surf and music competition.
The occasion, which takes place at two websites on the Cornish coast between August 7-11, combines the Boardmasters Open worldwide surf competitors, the World Surf League and a music competition at Watergate Bay, simply north of Newquay.
BYD is positioning its battery know-how and 0 emissions automobiles alongside Boardmasters’ ‘Go away Solely Footprints’ initiative, which helps seashore cleans, sustainable transport options, native charity initiatives and a concentrate on inexperienced causes.
The Chinese language model’s sponsorship of Boardmasters follows on from its huge sponsorship of Euro 2024, the place it’s an official companion for the soccer competitors this summer time.
The sponsorship of Euro 2024 will see the BYD model and automobiles showcased in individual at stadiums throughout Germany, in addition to on print and digital branding throughout the competitors.
BYD shops may also be become hubs the place BYD clients and potential clients can interact with Euro 2024, the place there may also be competitors to win prizes.
As a part of its bold growth plan for the UK, BYD goals to divulge heart’s contents to 60 retail websites throughout the UK earlier than the tip of June.
Talking on the Auto Dealer What’s New On The Highway To 2035 webinar, BYD head of gross sales Simon Bisp acknowledged the problem of being the ‘greatest automobile producer you have by no means heard of’ and mentioned the Chinese language producer’s objective in 2024 can be ‘to vary that narrative’.
“Our purpose this yr is to ensure that is not the case for for much longer,” he mentioned, including that BYD’s determination to be the E-mobility companion for the Euro 24 championships was a strategic bid to spice up visibility.
“It is these sorts of strategic investments that can clearly enable extra clients to seek out us and study us.”
BYD is seeking to quickly increase its car vary to have a car in each section of the market throughout the UK by mid 2025.