Brayleys acquires first Suzuki franchise, two additional dealerships to increase Honda footprint

AM100 vendor group Brayleys has purchased two Honda dealerships and its first Suzuki franchise from Crown Motors.

Positioned in Hendon and Bushey Heath, these acquisitions imply the group now operates 31 dealerships in places starting from the north of Manchester to the south of London representing 9 producer companions. 

These new websites carry the whole variety of Honda companies operated by Brayleys to 10 and mark the introduction of Suzuki into Brayleys’ portfolio.

Household-owned Crown Motors joined the Suzuki GB franchise in 2020 with the opening of the Honda showroom in Hendon, North London.

The newly acquired dealerships will proceed to function at their current places, offering clients with uninterrupted service and entry to a broader vary of automobiles.

The information follows the December announcement that Brayleys had purchased its first Hyundai dealership in St Albans from family-owned enterprise Coupers for an undisclosed sum.

That metropolis centre web site has been Hertfordshire’s authorised vendor for Hyundai for greater than 30 years and added to Brayleys’ portfolio of manufacturers, together with Kia, Honda, Mazda, Renault and Dacia.

Commenting on the acquisition of the newly acquired dealerships, founder and Brayleys CEO Paul Brayley commented: “We’re thrilled to welcome the Hendon and Bushey Heath Honda groups, in addition to the Hendon Suzuki crew, into the Brayleys household.

“These acquisitions are a testomony to our ongoing dedication to progress and delivering distinctive service to our clients. Increasing our Honda operations and introducing Suzuki to our portfolio permits us to serve a wider buyer base throughout the Dwelling Counties.”

Brayley additionally famous: “It’s notably significant for me to welcome the Honda Bushey web site, because it’s the place I began my journey in automotive gross sales as a trainee salesperson 40 years in the past. Seeing how far we’ve come fills me with immense delight.”

AW Rostamani Group now owns 100% of the enterprise Brayley based in 2003 with its first Honda franchise in St Albans.

In 2018 Brayley offered a majority shareholding of the group to Dubai-based group however remained as managing director and shareholder.

He was then appointed CEO of each Brayleys and West Approach Nissan, which was additionally acquired by AW Rostamani Group.