Auto Dealer to launch sustainability rankings in automotive opinions
Auto Dealer is to introduce a brand new sustainability score system to its editorial automotive opinions this autumn, as a part of a wider initiative to assist customers make extra environmentally acutely aware automobile decisions.
The brand new sustainability evaluation, revealed through the firm’s current Drivers’ Alternative Awards in London, will sit alongside present editorial scores masking operating prices, reliability, security, options, consolation and efficiency.
Every automobile reviewed can be eligible for as much as 5 stars – three reflecting the sustainability credentials of the precise mannequin, and two assessing the producer’s wider environmental efficiency.
Model-level rankings will incorporate impartial knowledge sources, together with the World Benchmarking Alliance’s automotive and transportation producers benchmark, which evaluates producers on areas resembling electrification progress, provide chain transparency, workforce practices, and funding in low-carbon innovation.
Auto Dealer will even align the presentation of its new rankings with the UK Competitors and Markets Authority’s Inexperienced Claims Code, making certain that every one sustainability claims are clear, evidence-based and freed from greenwashing.
Talking on the launch, Auto Dealer editorial director Erin Baker mentioned: “Our scheme goals to be data-driven, clear, truthful and sincere, while rooted in editorial experience at each model and mannequin ranges based mostly on AutoTrader’s decades-long working relationships with automotive manufacturers.”
She added: “The brand new rankings will assist automotive homeowners higher perceive the carbon footprint of those autos over the length of possession, in addition to arming them with distinctive insights about how sustainable the availability chain is, together with uncooked supplies, to allow them to make an knowledgeable resolution on their subsequent automotive buy with sustainability in thoughts.”
