ITV and Carwow launch Auto Match promoting answer for automobile producers

ITV has entered right into a retail partnership with Carwow to match ITVX’s registered customers with the retail platform’s viewers insights.

The brand new promoting answer known as Auto Match is obtainable by means of ITV’s superior self-serve programmatic platform Planet V, enabling automobile producers to attach with identified lively automobile consumers.

Auto Match is the primary devoted TV commerce answer and permits for extremely focused promoting. With entry to over 1.3 million lively new automobile consumers, Auto Match gives automobile producers with the flexibility to measure post-ad publicity uplift on key metrics reminiscent of web site visitors, automobile configurations, and gross sales.

Carwow’s data-driven strategy is fuelled by engaged customers actively researching and configuring autos. ITV’s platform enhances this by providing exact viewers focusing on to in-market automobile consumers at essential factors within the buy journey. This marks Carwow’s first offsite commerce media providing, increasing its attain past its personal platform.

Carwow Group attracts 7.3 million distinctive customers month-to-month and accounts for 10% of the UK’s retail new automobile gross sales. Its media division allows automotive manufacturers to leverage focused, data-driven promoting throughout the UK and Europe, Within the UK alone, Carwow’s media income grew by 67% year-on-year, strengthening strategic partnerships with 45 OEMs. ITV holds a minority stake in Carwow by means of its ITV AdVentures Make investments Media for Fairness programme.

Jay Rajdev, controller of superior promoting at ITV, acknowledged: “By combining ITVX’s scale and energy with Carwow’s high-quality auto intender information, we’re providing automotive advertisers an unparalleled alternative to attach with in-market automobile consumers and drive measurable outcomes. We’ve seen nice success with FMCG manufacturers by means of our current Planet V options, reminiscent of Retail Match, and now Auto Match extends this commerce-driven strategy to an thrilling new sector with immense progress potential.”

Sepi Arani, world managing director – business and media at Carwow, added: “By leveraging our deep understanding of in-market automobile consumers, this partnership with ITV permits producers and seller teams to succeed in our viewers past the Carwow platform—this time, whereas they’re watching their favorite TV reveals. Auto Match is the newest in our line of data-driven improvements, increasing our Commerce Media providing with extremely efficient, focused promoting.”

A beta launch of Auto Match is already in movement, focusing on key automotive segments with choose advertisers taking part in a pilot programme