Pinewood makes £33m takeover bid for AI agency Seez

Supplier tech agency Pinewood Applied sciences Group is making a £33 million acquisition of Dubai-based synthetic intelligence and machine studying firm Seez, with an intention to reinforce its choices to motor retailers.

The takeover follows an preliminary strategic funding in Seez that Pinewood introduced final September.

Seez is an AI and ML-powered automotive omnichannel software program as a service platform, and it already provides a broad product portfolio which incorporates its AI Chatbot, SaaS modules and a set of e-commerce and omnichannel merchandise to automotive seller teams throughout the globe.

Pinewood stated the acquisition enhances its in-house capabilities, notably within the growth and deployment of AI chatbots for customer support and gross sales help, proprietary AI and ML modules for automobile appraisal and stock administration, and AI-powered digital advertising instruments.

Pinewood Applied sciences Group chief govt Invoice Berman stated: “Since making our strategic funding in Seez in September 2024, we’ve made robust progress collectively and the complete acquisition of the enterprise is a compelling alternative to construct on this early success.

“Seez is an excellent firm that has developed extremely refined AI and machine studying merchandise which might be more and more crucial instruments for the automotive retail market and they’re extremely complementary to our personal Automotive Intelligence platform.

“This transaction helps the supply of the technique we set out in October 2024 and it’ll considerably improve our buyer proposition.”

Seez achieved 80% gross revenue margins in 2024 and has been rising its income quickly and is anticipated to spice up Pinewood’s income from 2026, its first full yr beneath Pinewood’s possession.

Seez chief govt and co-founder Tarek Kabrit added: “By combining our superior AI-driven options with Pinewood’s proprietary information and deep seller integrations, we’re making a next-generation platform that can empower dealerships with smarter, extra environment friendly instruments to drive progress. This acquisition not solely accelerates Pinewood’s enlargement into the North American market but additionally permits us to collectively redefine how sellers work together with know-how, streamline operations, and improve buyer experiences.

“The way forward for automotive retail is clever, autonomous, and data-driven-together, and we could not have requested for a greater associate to make that future a actuality.”

With 80% of North American automotive sellers already utilising AI instruments, the acquisition higher positions Pinewood to fulfill the calls for of North American sellers and permits the corporate to convey the newest know-how to worldwide markets. As well as, the Acquisition implies that Pinewood will probably be well-placed to drive the roll-out and adoption of AI instruments in Pinewood’s house market, the UK.