Vertu Motors goals to carry buyer expertise with new know-how


Vertu Motors says it is going to be in a position to increase its buyer expertise with the help of recent know-how.
It has signed a strategic partnership with Imagino, which it describes as a cutting-edge buyer expertise platform incorporating a composable buyer knowledge platform (CDP).
Danielle Charlton, head of selling – automation – at Vertu Motors stated: “This thrilling partnership represents a major step ahead in our dedication to delivering distinctive buyer experiences by way of innovation and know-how.
“By leveraging imagino’s cutting-edge buyer knowledge platform, we intend to raise the way in which we have interaction with our clients, making certain a seamless, personalised expertise that provides actual worth at each touchpoint.”
Vertu chosen imagino for its flexibility in deployment and direct integration with its Amazon powered Redshift knowledge warehouse.
Implementing a scalable answer for buyer knowledge perception that drives enterprise efficiencies is complicated and troublesome to execute at an enterprise stage. Vertu discovered the imagino answer to have instantly delivered worth by way of ROI and effectivity, and this is able to not have been doable with out the “hands-on” challenge integration delivered from the imagino buyer success staff.
Stéphane Dehoche, Imagino’s chief government, added: “We’re thrilled to announce our partnership with Vertu Motors plc, and to deliver our shared dedication to distinctive customer support to life. This collaboration marks an thrilling new chapter, providing a singular alternative to ship modern knowledge options that make an actual influence. Our focus is empowering our clients to create unparalleled worth and obtain their targets sooner and extra successfully.”
Imagino says it combines the info integration strengths of buyer knowledge platforms with the activation capabilities of engagement platforms, providing a seamless, scalable answer with zero-data-copy onboarding, AI-driven personalisation, and superior journey orchestration.