Toyota GB extends EMaC partnership with new five-year contract

Toyota GB has formally prolonged its partnership with EMaC with a brand new five-year contract to supply aftersales retention assist to its vendor community.

The five-year contract will see the rollout of “collectively developed customer-focussed merchandise” beginning this 12 months.

In 2024 Toyota GB noticed a 30% year-on-year enhance in clients selecting to take up its Service Plan Plus nationwide service plan product, which it mentioned has “considerably boosted” the quantity of pre-paid service work going by means of to its Toyota and Lexus aftersales departments.

Liam Finney, EMaC business director, mentioned the brand new contract with Toyota marks a 15-year partnership between each corporations.

Matthew Blake, senior supervisor, worth chain innovation at Toyota (GB), added: “Extending our partnership with EMaC and providing our clients entry to the very best service plans will kind a key a part of our Worth Chain Fundamentals programme which is able to drive our bold buyer retention goal in 2025 and past.

“Standing nonetheless will not be an choice in as we speak’s market: our longstanding partnership with EMaC and its understanding of our enterprise, may also see us persevering with to innovate on this space: working collectively to ship a singular set of merchandise which might be out there throughout all our retailers this 12 months.”