The adidas SL 72 OG Now The It Sneaker Over The Samba?
Supply: adidas Originals / adidas Originals
Simply when it appeared like adidas’ reputation was lifeless within the water following their breakup with Kanye West and the “cancelation” of his Yeezy line (they’re nonetheless being offered randomly), they’ve discovered a brand new lifeline in a silhouette that’s at the moment received the streets on fireplace (after the Samba).
In accordance with Highsnobiety, the Adidas “SL 72” has grow to be the brand new “It” sneaker as of late and although it appeared like Adidas had a success with their “Samba” line, the retro SL 72 operating sneaker appears to be rising as its hottest silhouette in 2024. Although Adidas has been releasing it’s remaining inventory of it’s Yeezy line over the previous 12 months and alter, it’s reputation by no means recovered due to Kanye’s off the wall antics and statements.
Per Highsnobiety:
LYST’s quarterly rating of the most well liked vogue manufacturers and objects reveals that adidas’ SL72 OG — a retro operating shoe that has quietly charmed designers and celebrities alike — is Q2’s second-hottest product.
It’s value noting that Hadid has additionally co-signed adidas’ SL72 — she even appeared in a marketing campaign for the sneaker, although the model apparently dropped the commercial over backlash to Hadid’s help of Palestine. (Whether or not adidas’ determination will have an effect on the recognition of the silhouette stays to be seen.)
Regardless, we’re very happy to maneuver on from the Samba, for causes which will or could not need to do with Rishi Sunak.
adidas is counting its fortunate stars that so many individuals have a yearning for yesteryear’s vogue. Heck, even dishevelled pants are making a comeback! Who would’ve thought? When you see rappers or singers begin rocking bellbottoms on the common, it’s a wrap.
What do y’all take into consideration adidas SL 72 being one of many hottest kicks out on these streets? Tell us within the feedback part beneath.
