Take a video tour of Ferrari’s spotless new ‘e-building’ manufacturing unit

MARANELLO, Italy — Ferrari will use its new manufacturing website to spice up manufacturing flexibility and shorten the time wanted to develop and roll out new fashions, somewhat than to extend output, the CEO of the Italian luxurious sports activities carmaker mentioned on Friday.

Ferrari’s so known as e-building in its residence city of Maranello, northern Italy, for which it has invested round 200 million euros ($214 million), may also produce its first totally electrical (EV) automotive, anticipated to be launched on the finish of subsequent 12 months.

“This constructing will permit us to shorten time to market or product growth time,” CEO Benedetto Vigna mentioned on the plant’s inauguration, including these two actions generally at the moment overlap on present meeting strains.

Vigna mentioned Ferrari was not pushing for quantity however for worth.

“So, extra money per automotive principally. We need to develop the corporate however not as a result of we enhance volumes,” he mentioned, including a key instrument to increase revenues from automotive gross sales was personalisations.

Personalisations are the touches {that a} buyer requests to make the mannequin extra suited to their tastes, each inside and outside.

“We need to have extra instruments, expertise instruments … extra flexibility to accommodate the necessity of extra personalisation of our purchasers,” Vigna mentioned.

Ferrari’s first EV will value a minimum of half 1,000,000 euros, Reuters reported earlier this week, and a second EV mannequin is already underneath growth.

The 42,500 sq. metre (457,466 sq. ft) new facility, which provides to the prevailing one in Maranello, provides Ferrari an extra automotive meeting line. It will increase the corporate’s total theoretical output capability to round 20,000 automobiles per 12 months, versus lower than 14,000 it delivered in 2023, Reuters has reported.

The corporate may also make key in-house parts for EVs on the new plant, together with axles, motors and battery meeting.

Nevertheless, it should additionally use it to supply hybrid and conventional combustion-engine fashions, because it has plans to supply sooner or later a mixture of the three engine varieties, to serve completely different type of purchasers.

“The plant … displays the precept of technological neutrality,” Ferrari mentioned in a press release.

It “will permit Ferrari to reorganise and reallocate all manufacturing actions extra effectively amongst its present services in Maranello, growing its potential to adapt rapidly to manufacturing wants,” it added.

The brand new plant will roll out its first automobiles in January of subsequent 12 months, whereas collection manufacturing of Ferrari’s first EV will begin in January 2026, Vigna mentioned.