Swansway expands with BYD and opens one other Motor Match location
Swansway Motor Group has expanded with BYD so as to add a 3rd location and can also be rising its Motor Match used automobile model with a brand new location in Fenton.
The brand new BYD Stoke dealership has formally opens its doorways at this time (Might 19) and is positioned on Victoria Street, Fenton.
The location had beforehand been vacant for over 12 months.
Alongside the brand new BYD showroom, Swansway can also be launching its newest used automobile operation, Motor Match Stoke, on the similar location – increasing its impartial used automobile retail model’s footprint to 6 websites.
David Smyth, director at Swansway Motor Group, mentioned: “We’re delighted to be taking on a business property in Stoke which has been vacant for over a yr and placing it to good use.
“Along with our present Stoke Audi website, this enables us to extend buyer alternative within the space.
“Our partnership with BYD has began strongly, and the opening of BYD Stoke displays that momentum. With the addition of Motor Match Stoke, we now have one thing for everybody on this market.”
Swansway’s growth with BYD comes amid rising demand for EVs within the UK.
The Chinese language model noticed extra UK registrations within the first quarter of 2025 than in the entire of 2024, supported by the recognition of fashions just like the Atto 3, Dolphin, Seal and the newly launched Sealion 7.
BYD entered the UK market in early 2023 and goals to have a community of 120 UK retail companions by the tip of 2025.
