Serena Williams Helps Lincoln Drop the Mic with All-New Navigator Marketing campaign : Automotive Addicts
Automotive
Lincoln is popping up the highlight on its all-new Navigator with a robust new marketing campaign starring none aside from tennis icon and cultural trailblazer Serena Williams. Titled Mic Drop, the advert marketing campaign isn’t nearly reintroducing a well-recognized title — it’s about proudly owning the highlight in true OG vogue.
As the unique full-size luxurious SUV that redefined the section again in 1998, the Lincoln Navigator has lengthy been a press release of premium American craftsmanship. And now, as the most recent era rolls into showrooms throughout the nation, Lincoln is doubling down on daring, assured messaging — and Serena is the proper associate to ship it.
Very similar to the Navigator, Serena Williams embodies magnificence, efficiency, and enduring legacy. She’s not only a model ambassador — she’s an proprietor, a longtime fan, and an icon in her personal lane. Pairing her commanding presence with the redesigned Navigator reinforces Lincoln’s message that luxurious can nonetheless be authentic, and that the Navigator continues to be the one to beat within the full-size luxurious SUV recreation.
The Mic Drop marketing campaign serves as a daring declaration — the Navigator doesn’t want an introduction. It speaks for itself, whether or not it’s commanding the street or sitting in quiet luxurious. Serena’s voice, actually and figuratively, punctuates the marketing campaign with unapologetic confidence.
However past its star energy, the 2025 Lincoln Navigator brings substance to match the type. The brand new mannequin enhances its sanctuary-like inside with Lincoln Rejuvenate — an immersive in-vehicle expertise that mixes lighting, therapeutic massage, scents, and sounds to assist drivers decompress. It’s all a part of Lincoln’s broader push to ship linked, well-being-focused luxurious that feels as intuitive as it’s indulgent.
Additionally up to date are the Navigator’s superior applied sciences, refined powertrain, and signature design cues that mix up to date magnificence with commanding presence. For Lincoln, this isn’t only a refresh — it’s a recommitment to standing on the prime of the posh SUV hierarchy.
With Serena Williams entrance and middle, Lincoln is reminding the world that with regards to full-size luxurious, the Navigator nonetheless holds the mic — and it’s not letting go anytime quickly.
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