Ram Retains Macy’s Thanksgiving Day Parade Rolling For 11 Straight Years : Automotive Addicts

Automotive

Thanksgiving morning in New York Metropolis wouldn’t really feel fairly the identical with out a lengthy line of floats rolling down Manhattan surrounded by marching bands, balloons and cheering crowds. Behind all that magic is a variety of muscle, and for the eleventh consecutive yr Ram is the model offering it. For the 99th version of the Macy’s Thanksgiving Day Parade, Ram returned because the official truck sponsor with 76 vehicles and vans on responsibility, ensuring each float, performer and help crew made it from the Higher West Facet to Herald Sq. with out a hitch.

The star energy isn’t just on the floats. The parade kicks off with the long-lasting Tom Turkey perched excessive on a Ram 5500, setting the tone because the vehicles tow a caravan of huge creations via town. When the present reaches its finale, a Ram Energy Wagon leads Santa Claus down thirty fourth Avenue to Macy’s flagship retailer, a visible reminder that heavy responsibility functionality can even play a starring position in a vacation custom. To lean into the pageantry, a number of Ram 1500, 2500 and 3500 fashions are totally wrapped to match float themes like Tom Turkey and Pirate Ship, with particular livery reserved for Santa’s sleigh.

What viewers at residence don’t see is the extent of logistics taking place simply out of body. Whereas 28 Ram vehicles are answerable for hauling the floats that tens of millions watch on TV, one other 48 vehicles and ProMaster vans are busy behind the scenes establishing, staging and supporting the manufacturing. In all, the fleet consists of 50 Ram 1500 pickups, 16 Ram Heavy Responsibility vehicles and 10 Ram ProMaster vans. The parade route could cowl lower than three miles from 77th Avenue and Central Park West to Herald Sq., however the calls for on towing, low pace management and reliability are severe, which is why Ram is keen to level out that its vehicles and vans are backed by a ten yr / 100,000 mile restricted powertrain guarantee.

Ram management is clearly happy with the position the model performs each November. Tim Kuniskis, who oversees American manufacturers and efficiency advertising for Stellantis in North America, notes that Ram has been “all in” on the parade for greater than a decade, sending in a fleet of vehicles and vans constructed to maneuver absolutely anything, wherever. It matches neatly with Ram’s broader story. The lineup spans gentle responsibility Ram 1500 fashions and heavy responsibility 2500 and 3500 variants, plus 3500, 4500 and 5500 Chassis Cab configurations for industrial work and a variety of ProMaster vans designed for hauling cargo in tight metropolis streets.

That very same functionality is wrapped in a variety of persona. Ram has leaned exhausting into sport and off street efficiency vehicles, from the brand new Ram 1500 RHO that guarantees severe horsepower per worth, to the extremely plush Ram 1500 Tungsten with air suspension, 24 approach massaging seats and 540 horsepower beneath the hood. Heavy responsibility fashions supply as much as 1,000 lb ft of torque from the obtainable Cummins Turbo Diesel, whereas the ProMaster delivers probably the most cargo house of any conventional full measurement cargo van and the Energy Wagon continues to say the title of most off street succesful full measurement pickup within the lineup. With the parade airing nationwide on NBC, Telemundo and streaming on Peacock, Ram will get to showcase all of that engineering and branding in entrance of a large vacation viewers, quietly pulling the strings that make one in every of America’s favourite celebrations come to life.

Lloyd Tobias is a seasoned automotive journalist and passionate fanatic with over 15 years of expertise immersed on the earth of automobiles. Whether or not it’s exploring the newest developments in automotive know-how or preserving an in depth pulse on breaking trade information, Lloyd brings a pointy perspective and a deep appreciation for all issues automotive. His writing blends technical perception with real-world enthusiasm, making his contributions each informative and fascinating for readers who share his love for the drive. When he’s not behind the keyboard or beneath the hood, Lloyd enjoys check driving the most recent fashions and staying forward of the curve in an ever-evolving automotive panorama.