Ram may carry again the hood decoration

Stellantis is contemplating bringing again hood ornaments for its Ram pickup vans, a brand new patent submitting signifies.

Printed by america Patent and Trademark Workplace (USPTO) on Jan. 14, 2025, after being filed by Stellantis on March 13, 2023, the submitting reveals a hood decoration with the acquainted Ram’s head design of the truck model’s brand, which was additionally used for hood ornaments when Ram vans have been bought as Dodges.

Ram hood decoration patent picture

Stellantis is making use of for a 15-year patent on this design, in response to the doc. As with different patent and trademark filings, that does not imply the automaker plans to make use of the hood decoration on manufacturing automobiles throughout that interval. It could merely be renewing protections on what is a vital piece of Ram’s model id—albeit one that does not have a lot of a spot in fashionable car design.

Luxurious automobiles apart, hood ornaments went out of trend a very long time in the past. At this time they’re primarily restricted to high-end automobiles from the likes of Bentley and Rolls-Royce. Cadillac introduced a traditional hood decoration design again for its Celestiq EV flagship, and Mercedes added one to its EQS to assist in giving the electrical sedan a extra conventional look. However none of those automobiles have a lot in frequent with Ram’s pickup vans.

Ram hood decoration patent picture

Some modifications are doubtless in retailer for Ram—even when it would not carry again hood ornaments. Tim Kuniskis, father of the Dodge Hellcats, was named CEO of the model in December after a short retirement. Ram’s operations have been beforehand overseen collectively with one other model, a job Kuniskis carried out when he was CEO of each the truck model and Dodge. However Stellantis now needs a devoted CEO for Ram, whose pickups are the mom ship’s best-selling and most worthwhile product.

Ram has additionally reshuffled its electrification plans, bumping the Ram 1500 Ramcharger plug-in hybrid forward of the all-electric REV pickup, and dropping a bigger-battery model of the REV that was beforehand promised to have 500 miles of vary. Following further strain from the UAW, Stellantis has additionally recommitted to a midsize truck that can doubtless be bought as a Ram.