New software program characteristic personalises value-added presents throughout aftersales check-in
Commercial characteristic from Tjekvik
Tjekvik has launched a brand new characteristic that permits aftersales departments to routinely promote probably the most related services or products for every buyer every time they examine of their automobiles for a service, restore or MOT. Sensible Guidelines promotes objects based mostly on buyer kind (retail, fleet, or ready), automobile make and mannequin, and supplier work-order particulars. Designed to assist dealerships maximise gross sales conversions, Sensible Guidelines can even improve constructive buyer suggestions by extra personalised journeys.
Sensible Guidelines is an enhancement to Tjekvik’s present digital self-service options, which allow sellers to advertise and promote value-added objects corresponding to season-specific presents, air-con checks and repair plans. In 2023, Tjekvik’s instruments prompted over 246,000 world prospects to buy objects price greater than £10.2million in incremental income.
Sensible Guidelines helps sellers outline personalised buyer journeys to maximise engagement. For instance, the characteristic can decide if a service reserving is for an EV and can current the client with appropriate objects, corresponding to charging credit as a substitute of a premium lubricant. Equally, diesel drivers may very well be introduced with an AdBlue top-up, whereas these with a guaranty that’s on account of expire could be provided an extension to their present package deal.
The Tjekvik system can scale these personalised buyer journeys throughout a complete dealership group on the click on of a button. Utilizing the instance of JLR’s new ‘Home of Manufacturers’ set-up, the place Jaguar, Vary Rover, Discovery and Defender traces every have their very own devoted sections, a supplier group can create presents to current to prospects of all websites in a single course of, or choose chosen websites for specific presents, corresponding to bike racks for Discovery prospects, or luxurious ground mats for Vary Rover prospects.
Christian Mark, CEO and Co-Founder at Tjekvik mentioned: “The shopper journey inside retail and e-commerce has been adapting to client preferences for a few years. Whereas strategic pricing and promotions are used to attract in prospects, as we speak’s consumers are demanding larger ranges of personalisation, with distinctive presents and experiences tailor-made to their very own wants and necessities.
“Sensible Guidelines has been designed in response to altering buyer necessities and expectations. We’ve been working intently with our supplier companions to create software program that not solely targets particular services and products to every buyer however can be easy for workers to handle and function. We stay up for rolling this software program out to our rising consumer base and seeing them profit from even larger income and buyer satisfaction.”
