Motors backs Cazoo with YouTube and TikTok video marketing campaign
Motors has launched a multi-channel video marketing campaign to spice up purchaser engagement with its Cazoo market.
The brand new “Proper for You” marketing campaign options animated adverts focusing on in-market automotive consumers, with YouTube exercise already dwell and TikTok rollout to comply with.
Produced by Fold7, the advert artistic makes use of animated situations to indicate how Cazoo helps consumers discover the appropriate automotive for his or her wants.
Characters together with Dracula, Bigfoot and an alien household star within the animated world, with 30-second adverts supported by 20, 10 and six-second variations designed for digital codecs.
Motors’ advertising director Lucy Tugby mentioned the marketing campaign displays a strategic shift since buying the Cazoo model in 2024. It additionally indicators Motors’ problem to the dominance of the present market chief, Auto Dealer.
Motors relaunched Cazoo as a market in April with the ambition to shake up automobile market sector.
She mentioned: “We promised our supplier companions that we’d unlock the worth of the Cazoo model by means of sensible, strategic funding and that’s precisely what we’re doing.
“We’re being forensic about how we make investments.
“It’s not about spending massive; it’s about spending sensible to ship optimum worth to our supplier companions.”
Tugby mentioned a digitally-led, insight-driven method will assist to construct long-temr model fairness and drive measurable influence for its companions.
The Proper for You marketing campaign is utilizing animation and unique characters to construct a “distinctive Cazoo World that makes automotive search thrilling, intuitive and memorable by beginning with the particular wants of consumers”.
The marketing campaign can also be being activated in real-world environments, together with expanded sponsorships with the British Motor Present and Brentford Soccer Membership.
Cazoo will function the official headline sponsor of the British Motor Present this summer time, the place it can host the Cazoo Household Zone.
Guests can work together with characters from the advert and participate in digital experiences that deliver the animated marketing campaign to life.
On the similar time, Cazoo turns into the brand new official sleeve associate of Brentford FC, with branding on all taking part in and coaching kits for the Premier League facet’s males’s first group.
The partnership can even embody pitch-side promoting and different activations all through the 2025/26 season.
