Lamborghini chiefs and sellers converged with clients at Lamborghini Day UK
The UK’s 11 Lamborghini dealerships orchestrated buyer ‘bull run’ drives to satisfy the Italian supercar model’s senior executives and see its newest launches at Farnborough’s exhibition centre for Lamborghini Day UK final weekend.
Greater than 200 Lamborghini house owners and their automobiles had been welcomed on the second version of the occasion by Lamborghini chief gross sales and advertising officer Federico Foschini, chief technical officer Rouven Mohr, design director Mitja Borkert and aftersales director Alessandro Farmeschi from its Sant’Agata HQ in Italy.
The executives held the UK unveil of the Urus SE, the brand new PHEV model of Lamborghini’s ‘tremendous SUV’. Foschini mentioned that is an necessary automobile for the model in its transfer in the direction of hybridisation.
“Our Lamborghini Tremendous SUV has, since its market introduction in 2018, turn into the best-selling mannequin for Lamborghini: the Urus S and Performante variations are bought out till the tip of manufacturing and the Urus SE already has an distinctive order financial institution.
Foschini added: “The UK is one in every of our most necessary markets, presently fourth on the planet, and once more noticed report deliveries to clients in 2023 of over 800 automobiles: the Lamborghini house owners becoming a member of us right here right now are testomony to the model’s power and the eagerness for our marque.”
Franchised dealerships from AM100 teams together with Sytner, HR Owen, Cambria and Park’s had been engaged within the occasion.
A digital actuality space allowed friends to see ‘inside’ a Lamborghini Revuelto’s hybrid applied sciences, getting an experiential perception to the powertrain structure of the primary V12 excessive efficiency electrified automobile (HPEV).
Design workshops by the Lamborghini Centro Stile staff demonstrated the inventive and technical course of behind automobile ideas, whereas an Advert Personam studio allowed shoppers to experiment with the huge choices for personalising a brand new Lamborghini with just about limitless decisions of color and trim.
The division accountable for restoration, archives, certification and authentic spare components, Lamborghini Polo Storico, displayed a Diablo SV from the Nineties and an instance of the primary LP 400 manufacturing mannequin of the Seventies Countach, in recognition of its fiftieth anniversary this yr, plus a LP 500 S and a Countach LPI 800-4.
Guests might additionally view the life-style equipment the model produces.
