JLR to chop 5 Jaguar fashions resulting from lack of profitability

Jaguar Land Rover (JLR) has confirmed it’s ditching 5 fashions from its lineup subsequent yr resulting from their lack of profitability.

The 5 fashions being axed embrace the XE and XF sedans, the sporty F-Sort, the E-Tempo SUV, and the all-electric I-Tempo SUV. By 2025, Jaguar’s lineup will encompass only one present mannequin, the midsize F-Tempo SUV.

The transfer which JLR spokesperson confirmed to media retailers is a part of a major transformation for the model, which goals to go all-electric quickly. Jaguar can also be positioning itself as a high-luxe model, focusing on larger profitability.

Jaguar plans to launch three new fashions constructed on a platform referred to as JEA (Jaguar Electrified Structure).

“We’re eliminating 5 merchandise, all decrease worth. None of these are automobiles on which we made any cash, so we’re changing them with new automobiles on newly designed architectures,” JLR CEO Adrian Mardell was reported to have instructed media at an investor assembly on June 19.

The corporate reported its finest annual revenue figures since 2015 for the fiscal yr ending March 31, largely resulting from three Land Rover fashions: the Vary Rover, Vary Rover Sport, and Land Rover Defender.

Within the second quarter of the yr, these three fashions accounted for 59% of the 111,180 retail models offered globally, contributing to 85% of JLR’s complete worth, in keeping with Mardell.

In the identical interval, Jaguar offered 15,324 automobiles, whereas Land Rover offered 95,856. The Jaguar F-Tempo was Jaguar’s best-selling mannequin, with 5,292 models offered, making it the only real survivor in Jaguar’s lineup.