J.I.D Creates New Frosted Flakes Jingle
For many individuals rising up, breakfast within the morning usually included Kellogg’s Frosted Flakes, full with the enduring Tony the Tiger on the field, ensuring you bought the day began “GRRR-EAT!!!” In a brand new partnership, Kellogg’s has enlisted the assistance of rapper and producer J.I.D. to create a brand new anthem, based mostly on the cereal’s longtime jingle.
The brand new music, “HEY TONY!” is infused with the motivational Hip-Hop that J.I.D is understood for, with verses that match the flavour and vitality that has made Frosted Flakes a beloved fixture in houses for many years. The music is now obtainable on all streaming music platforms.
“Kellogg’s Frosted Flakes and Tony the Tiger have been an actual staple in our home rising up. It was simply a part of the routine,” stated J.I.D in a press assertion. “So, reimagining the enduring ‘Hey Tony’ jingle felt like a no brainer. I nonetheless bear in mind catching the commercials as a child, and that nostalgia is actual—however that is additionally an opportunity to carry that vitality ahead and assist hype up the subsequent era with a soundtrack that motivates them to indicate up, keep centered, and unlock their potential.”
The brand new music is paired with a launch of limited-edition Frosted Flakes, with the “Day Ones” field containing an illustration of Tony the Tiger with J.I.D in addition to a QR code that takes individuals to the observe on Spotify and a Kellogg’s Frosted Flakes and J.I.D crossword puzzle. There can even be a limited-edition launch of merchandise from the collaboration, which is accessible at J.I.D’s web site.
“Kellogg’s Frosted Flakes and Tony the Tiger have at all times stood for encouragement and perception,” stated Laura Newman, Vice President of Model Advertising and marketing at WK Kellogg Co. within the press launch.“Hip Hop is a tradition constructed on that very same vitality, so teaming up with J.I.D. was a pure connection for us to carry again ‘Hey Tony’ in a method that honors serving to to carry out your greatness for a brand new era.”
Along with the limited-edition merchandise, J.I.D will probably be readily available to carry out “HEY TONY!” on the Kellogg’s Frosted Flakes “Day Ones” Bowl Recreation, which will probably be held Feb. 22. The sporting occasion will characteristic 4 groups taking part in 7×7 soccer, with every workforce receiving donations from Kellogg’s “Mission Tiger” basis for bettering their services and gear.
Take a look at the Kellogg’s video above and hear right here.
