Hip Hop Legends Pete Rock & Frequent Be part of Forces on New Single, ‘Smart Up’: Watch

The a lot revered Chicago emcee, Frequent, recognized for his aware strategy to intricate rap lyricism, not too long ago joined forces with New York manufacturing royalty, Pete Rock.

Collectively, the 2 are again after a interval of anticipation to carry forth their newest single, ‘Smart Up’. The duo additionally made certain they create again growth bap with this one, alongside beautiful visuals as a part of the official music video.

Following a gentle growth bap kick sample adopted by punchy (but squashed) snares and riddled with screechy, dusty samples, the monitor is a sonic journey into the streets. With Frequent taking a story strategy to storytelling paying homage to the 90s hip hop, the video follows the duo by metropolis streets and captures a shifting portrait of on a regular basis characters and their lives.

Going backwards and forwards between monochrome and shade, the video (directed by Marleaux Desiré) metaphorically superimposes the outdated with the brand new, as a homage to the resurrection of boom-bap model lately. In line with the video description itself, the thought is to showcase “the previous, current, and future taking place suddenly”. In that sense, the a lot spoken about Golden Age of Hip Hop is an idea flipped on its head, showcasing the evergreen nature of hip hop artistry.

Talking concerning the monitor himself, Frequent says, “(‘Smart Up‘) feels just like the spirit of the place we come from, the growth bap, the basement, however it additionally feels ahead and new. We wished this to be the primary joint as a result of this document captures a brand new sound and is a brand new gentle however speaks on to our hip-hop household”. Now, should you centered on something in that sentence, please let or not it’s the phrase “the primary joint” — for it alludes to a bigger undertaking underneath the works by the duo. In actual fact, the outro of the video additionally teases the The Auditorium Vol. 1, additional suggesting the way it may very well be multiple album!

You’ll be able to stream the monitor right here, or beneath: