Harris Maxus UK overhauls management, launches imaginative and prescient for LCV market
Business car distributor Harris Maxus UK has unveiled strategic plans as a part of its ambition to guide within the quickly increasing fleet electrical car (EV) sector.
Key appointments have been made to strengthen Maxus UK’s management crew together with Andrew Lawson as managing director, leveraging over 25 years of expertise, together with senior positions at Mercedes-Benz UK and the US; Michael Ward as aftersales director, bringing experience from Mercedes-Benz Vans and TekCor 4; Brian Anderson as head of service high quality, contributing 30 years of technical and repair high quality expertise with Mercedes-Benz UK and Daimler Vehicles.
Katie Crawford takes on the function of head of community growth, whereas Zoe Tonks, with over a decade as head of group company gross sales at Marshall Motor Group, turns into head of UK company gross sales. Kimberley Horsman is appointed head of promoting, enhancing the model’s in-house advertising and marketing capabilities along with her decade of expertise inside vendor networks.
These appointments will help the prevailing crew, together with Invoice Laidlaw and Frank Turner, who’ve been instrumental in Maxus UK’s progress since 2020.
Maxus stated it will take an energetic method to assembly the challenges of the Zero Emission Automobile (ZEV) Mandates, outperforming opponents in balancing its EV and inside combustion engine (ICE) combine by adopting a constant, long-term method, supported by partnerships and white-label options to assist companies navigate the business’s transition.
In 2025, Maxus UK stated it plans to launch initiatives that may rework car operations and buyer experiences and turn out to be probably the most enticing franchise selection for UK companies.
Andrew Lawson, managing director of Harris Maxus UK, expressing his pleasure concerning the potential of the model, stated: “The passion and skillset of the individuals becoming a member of us are actually exceptional, and I’m thrilled about the way forward for Maxus.”
