Ford Mustang outsold non-existent opponents, besides EV sibling
Regardless of an absence of direct competitors, gross sales of the normal gasoline Ford Mustang coupe and convertible have been down in 2024, and so they have been once more outsold by the electrical Mustang Mach-E.
Final yr marked the primary full yr of manufacturing for the redesigned 2024 Ford Mustang, codenamed S650, after its introduction partway by way of the 2023 calendar yr. It managed 44,003 gross sales—down 9.5% from 2023, yr over yr.
2024 Ford Mustang Darkish Horse at Charlotte Motor Speedway, July 2023
When requested in regards to the gross sales dip, Ford spokesperson Mike Levine famous that the automaker skilled provide points with the Mustang’s 2.3-liter turbo-4 engine by way of the second half of 2024, resulting in tight inventories by way of that interval.
Mustang Mach-E gross sales, on distinction, noticed a 26.9% enhance, yr over yr. Ford bought 51,745 of the electrical SUVs in 2024, in comparison with 40,771 in 2023. Whereas not redesigned, the Mach-E obtained some updates for the 2024 mannequin yr, together with a new Rally grade.
2024 Ford Mustang Mach-E Rally
This is not the primary time provide chain points have slowed gross sales of the gasoline Mustang. Within the midst of a world chip scarcity in 2021, Ford selected to construct extra electrical Mustangs than gasoline ones, although the gasoline fashions have been promoting higher on the time. Mach-E gross sales quickly picked up, although, maybe helped by Ford’s resolution to intention for increased manufacturing volumes from the get go—which is not all the time the case with EV launches.
The gasoline Mustang can at the least declare yet one more gross sales victory over its conventional rivals—the Chevrolet Camaro and Dodge Challenger. Each muscle automobiles ended manufacturing in December 2023, however there was nonetheless vital stock left on supplier heaps all through 2024. The Challenger outsold the Mustang as just lately as 2022. Its Charger alternative is now arriving in electrical Daytona kind, with a gasoline inline-6 powertrain following quickly.
