evian Companions With Pharrell’s Humanrace For Tennis Assortment
Supply: Laura Jane Coulson / Laura Jane Coulson
Pharrell Williams continues to create with function. His Humanrace model has partnered with evian for a tennis assortment.
Supply: Hadda / Hadda
As reported by Blavity, the Virginia Seaside native has one more co-branded effort so as to add to this resume. This week, his Humanrace model introduced a limited-edition drop impressed by tennis with evian, the official water of the US Open. Their intention was to have a good time the game whereas injecting the spirit of New York Metropolis, the place the match has been hosted since 1987. Included within the drop is 1 / 4 zip sweater, shorts, t-shirt, caps, and an expandable carry-all bag. All of the items are made out of 100% pure fibers and are manufactured in the US.
Pharrell defined his imaginative and prescient for the initiative in a proper assertion. “Each piece on this line displays my perception that being effectively is a way of life,” he stated. “Water’s the essence of life, proper? We are able to’t reside with out it. So it’s solely pure for Humanrace and evian to return collectively for this collaboration. It’s all about celebrating what retains us linked, aware, and transferring.”
The water model additionally detailed why this co-branded effort made was a no brainer. “The collaboration between evian, Pharrell and Humanrace encapsulates the spirit of our ‘Reside Younger’ ethos,” stated Leeni Hämäläinen, advertising and marketing director for evian in North America. “Whether or not sporting the glossy tenniscore assortment round city, celebrating with the area people on the US Open or sipping on our pure spring water from the French Alps, we need to encourage folks to embrace pleasure and wellbeing – each bodily and emotionally.”
The evian x Humanrace capsule assortment will obtainable beginning Aug. 24 on Humanrace.com.
Supply: Laura Jane Coulson / Laura Jane Coulson
