Contained in the 2024 World Fleet Convention: Insights from Bobit CEO Colin Sutherland – World Fleet
Because the fleet business faces unprecedented challenges and alternatives, what progressive options and collaborations will emerge from occasions just like the 2024 World Fleet Convention (GFC)?
Bobit CEO Colin Sutherland not too long ago spoke with Automotive Fleet Affiliate Writer Chris Brown concerning the upcoming convention in San Diego.
Sutherland shared his perspective on the state of the present international fleet market and the mix of GFC with Fleet Ahead (FFC) and Fleet Security Conferences (FSC) to kind Fleet Week.
In response to Brown, GFC began in 2013 and is now in its eleventh yr. It’s normally held in South Florida, however with the creation of Fleet Week, the convention has been moved to San Diego.
Connecting the Dots and Partaking the Fleet Group
When it comes to the market in earlier years, Sutherland explains challenges had been seen extra round procurement and regulatory compliance in 2018, however, “I believe plenty of that is been resolved right here and there. As we speak, it appears to be very a lot across the influence provide chain is having now on international fleet,” he mentioned.
Sutherland emphasizes how fleet is interconnected by the worldwide provide chain, affecting how the business works intermodally. This interconnectedness can change how international fleets work collectively by a number of modes of mobility in transportation, from a container on a ship to last-mile supply.
Exterior of worldwide market points, Sutherland will attend GFC this yr as a writer and appears ahead to talking with attendees about their advertising and marketing points.
“What’s our function as a writer? What is the accountability that we now have to speak the subjects which can be most significant for our fleet group: the provider facet or the fleet facet? After which, how can we inform these in new, compelling methods?” Sutherland mentioned.
Sutherland is happy to reconnect with the fleet group and discover different essential subjects for 2025, together with procurement, ESG objectives, security, and fleet partnerships.
By registering for World Fleet Convention, individuals may also attend Fleet Ahead and Fleet Security Conferences. Do not delay — register now!
