Citroën targets market share progress with totally refreshed line-up

Citroen is aiming to develop its market share this 12 months because it launches a totally renewed product portfolio in 2025, writes Andrew Ryan.

At its current seller convention, Citroen UK managing director Greg Taylor declared “Citroen is again” – a message strengthened by the model ultimately week’s media launch of the all-new C3 Aircross and refreshed C4 and C4X vary.

Citroen final 12 months had a 1.56% general market share within the UK, 0.07 proportion factors decrease than in 2023. Traditionally, its market share has been bigger: in 2015, for instance, it was 3.04%.

He informed AM-On-line: “After we say we’re again, greater than something we’re speaking in regards to the alternative to re-establish Citroen’s place within the UK. We all know we will ship stronger market share that we’ve been capable of up to now couple of years.

“Citroen has received an unbelievable historical past and has been an extremely progressive model. It’s purchased a whole lot of world firsts into the automotive trade, however finally the vary we’ve been providing has aged.”

For example, he mentioned the outgoing C3 was launched greater than eight years in the past, with the C3 Aircross following round a 12 months later.

Their replacements will each go on sale later this 12 months, as will the brand new C4 and C4X ranges, whereas the model will even launch a brand new C5 Aircross in late summer time.

Taylor mentioned: “We are actually able which doesn’t actually occur within the automotive trade the place we’ve, in essence, the total passenger automotive line-up being refreshed within the area of 12 months.

“We are actually on the cutting-edge when it comes to a design linearity that has not likely existed earlier than as a result of the event instances of automobiles are so lengthy that it is vitally uncommon to see all of a automotive line-up have the identical design ethos working by way of it.”

Taylor mentioned Citroen can be “bringing innovation again”. Citroen’s Superior Consolation Suspension, for instance, will likely be out there within the model’s B-SUV providing for the primary time, whereas battery-electric, hybrid and petrol powertrains will likely be out there throughout the vary.

He added: Finally, this offers us a chance to come back to market with a full suite of automobiles, a full suite of powertrains, extremely competitively priced and positioned out there, with a very wealthy specification throughout the board.”

Taylor mentioned the refreshed line-up will assist the Stellantis Group meet its 2025 ZEV Mandate obligations, after it success in complying with the 2024 necessities.

He added: “Clearly, all OEMs are in session with the Authorities when it comes to the place the ZEV Mandate goes to move, however one factor Stellantis has at all times been clear on is that we are going to meet our obligations beneath the directive that in place on the time,” he says.

“From a Citroen perspective, the profit we’ve this 12 months is that we’ve a full new line-up. We’ve got battery electrical choices throughout that line-up and the chance for us to contribute to the general Stellantis achievement is elevated this 12 months as a consequence.”