Chorley Group introduces EV-specific advertising to drive leads

Chorley Group has launched a brand new digital advertising technique throughout its whole 22-site community to spice up new and used automobile gross sales, with a particular give attention to personalisation and boosting electrical car gross sales conversions.

Chorley is now triggering focused advertising communications for Motability, fleet and EV prospects by segmenting their knowledge by enquiry sort or powertrain.

The enterprise is working with Advertising and marketing Supply and its VoiceBox platform to assist enhance its EV gross sales leads and conversions.

Chorley Group operates 22 websites throughout the North West and represents a number of quantity manufacturers which have increasing EV ranges, together with Nissan, Hyundai, Kia, Citroen, Vauxhall, Isuzu, GWM, Peugeot and MG.

By ingesting knowledge from the retailer’s lead administration system, Dealerweb, VoiceBox robotically sends personalised e-mail and SMS communications all through the shopper lifecycle, from the preliminary enquiry to post-delivery surveys and, in the end, renewal reminders.

By segmenting the automobiles of curiosity knowledge by powertrain, these messages can embody appropriate and related EV-specific imagery, terminology, and knowledge the place related to assist construct shopper confidence and understanding of EV possession vs conventional ICE automobiles.

Harry Prestidge, head of selling at Chorley Group, defined: “We’ve been on the lookout for a solution to improve the influence of our buyer communications with out dropping the ‘human’ contact you get from interacting with our gross sales groups.

“We needed a accomplice that matched our values and has the technical means to handle, cleanse and phase knowledge to ship extremely related buyer communications, utilizing expertise to drive effectivity with out compromising the shopper expertise.”

Prestidge stated including one other layer of personalisation by segmenting knowledge by drivetrain sort, in addition to buyer sort helps to additional drive effectivity within the group’s gross sales course of.

Chorley has additionally adopted Advertising and marketing Supply’s Inventory Alerts resolution as a part of its new technique.

By segmenting each the enquiry knowledge and the out there inventory feed by powertrain, Chorley is ready to contact these particularly taken with EVs, guaranteeing the shopper solely receives car updates which can be related to them.