Choose Automobile Leasing appoints Shane Pither to steer EV division

Choose Automobile Leasing has revitalised its electrical car (EV) leasing division with the appointment of Shane Pither as head of Choose Electrical.

In his new position, Pither will deal with guiding prospects by your entire EV journey, providing recommendation on charging infrastructure, vitality options, and serving to them choose probably the most appropriate electrical vehicles and vans. He can even work on constructing key relationships with automotive and vitality trade companions to boost Choose’s total EV providing.

Pither, who beforehand served as head of automotive innovation at Choose, mentioned: “Right here at Choose Electrical, we’re devoted to inspiring prospects to expertise the various advantages of electrified autos – from decrease gasoline prices and improved efficiency to their long-term environmental impression.

“This can be a multi-faceted position, making certain our groups are outfitted with the information and instruments to confidently information prospects of their EV transition, whereas additionally increasing our EV options, akin to battery storage and charging infrastructure.”

Pither additionally highlighted the rising affordability of EVs and technological advances in 2024, together with solid-state battery innovation, which he described as “simply across the nook.”

A current Choose Automobile Leasing survey discovered that 40% of web site guests have been “significantly contemplating” an EV as their subsequent car, with 44% planning to make the swap throughout the subsequent 4 years. Nevertheless, the survey additionally revealed information gaps, with 13% of respondents admitting they “didn’t know sufficient” about EVs to kind an opinion.

Pither added: “That’s an enormous variety of folks trying to get behind the wheel of an EV. Uptake amongst our prospects is already nicely above the present BEV market share of 17.8%, in line with the newest SMMT (Society of Motor Producers and Merchants) knowledge.

“Choose Electrical is right here to bridge information gaps and supply reassuring steering to these contemplating an EV, whereas additionally difficult a few of the deceptive details about electrical autos circulating on-line.”

Mark Tongue, joint CEO and founding father of Choose Automobile Leasing, described the brand new position as essential for advancing the dealer’s EV technique. “This place is central to supporting our EV agenda throughout industrial and gross sales departments, in addition to strengthening relationships with companions, together with funders.

“Shane’s appreciable experience and fervour for EVs will play a key position in driving our Choose Electrical targets and serving to prospects make knowledgeable selections about the way forward for motoring.”