China’s Chery formally launches Omoda new automobiles in UK market

The most recent entrant from China into the UK’s new automobile market has began gross sales after a VIP launch celebration showcasing the Omoda 5 petrol automobile and Omoda E5 electrical automobile final night time.

Chery, China’s largest exporter of automobiles, has formidable plans for its Omoda and Jaecoo manufacturers to tempt hundreds of UK drivers by way of a mix of value-pricing, know-how, styling and aftercare, together with a seven yr guarantee.

Its model pillars – future, style and know-how – are what is going to assist it stand out from the UK’s established manufacturers, the corporate says, because it specifically targets the Gen Z buyer.

Its launch mannequin, the C-segment Omoda 5 petrol-powered SUV, is priced from £25,235 OTR, whereas the E5 electric-powered model prices from £33,055 OTR.

Subsequent yr these might be joined by new SUVs within the B-segment and D-segment from Omoda, plus the primary SUV from the extra premium-positioned Jaecoo model.