Carwow expands platform to incorporate new and used van promoting

Carwow has expanded its platform to permit retailers to promote each new and used vans, business 4x4s, pick-ups, and different mild business autos (LCVs).

Retailers have been in a position to supply used vans through Carwow’s day by day on-line auctions since October 2023. Now, in response to rising demand from each consumers and sellers, Carwow is enhancing its LCV providing by introducing promoting capabilities for brand new and used vans throughout its platforms.

Consumers will be capable to configure and order new vans utilizing Carwow’s configurator, whereas inventory shall be searchable by the present Carwow and Auto Specific listings. A devoted touchdown web page for vans may also be populated through a direct feed from retailers or by guide inventory listing uploads.

Based on Carwow’s insights, 87% of van consumers now analysis their subsequent car on-line, and that curiosity in vans has grown considerably throughout the Carwow Group, with van assessment content material reaching 1.4 million views in 2024.

Alastair White, business director – OEM & media at Carwow, stated: “The van market is a big contributor to revenues for a lot of OEMs and retailers, and we’ve listened to requests to increase our providing to help the promotion and sale of vans in the identical manner we now have with vehicles. Carwow is synonymous with a optimistic car-changing expertise, and we purpose to increase that sentiment to the van market by driving high-quality enquiries on to retailers from our tens of millions of tourists each month.

“We had 1.4 million views of our van content material final yr, a quantity that’s set to develop quickly by our funding in van editorial content material and advertising and marketing. We all know that one in three van consumers involves the platform undecided between shopping for a brand new or used product. Now, van consumers are in a position to configure and examine new or used LCVs on Carwow and Auto Specific, and we are going to join them on to the retailer with out them ever having to go away the positioning.”