BMW is Shocked by M5 Touring Demand as Manufacturing Balances with Sedan : Automotive Addicts
Automotive
BMW underestimated simply how in style the M5 Touring can be within the U.S. market. For the primary time ever, the high-performance wagon is offered stateside, and demand is already exceeding expectations. In line with Sylvia Neubauer, BMW’s Vice President of Buyer, Model, and Gross sales, the corporate initially projected that two-thirds of M5 manufacturing can be sedans and solely one-third wagons. Nevertheless, the truth is that manufacturing is now cut up evenly between the 2 physique types.
Neubauer just lately advised BMW Weblog that not solely has curiosity within the M5 Touring surged previous expectations, however demand for the sedan has additionally been larger than anticipated. In consequence, BMW has needed to ramp up manufacturing for each variants. “We now see that there’s extra demand for the sedan,” Neubauer defined. “So we’ve elevated manufacturing there. However there’s much more demand for the Touring. So the rise on the Touring is far larger.”
The 2025 BMW M5 Touring made its debut final August, packing a 717-horsepower hybrid V8 below the hood—identical to its sedan counterpart. This powertrain additionally cranks out 738 lb-ft of torque, permitting the hefty 5,530-pound wagon to rocket from 0-60 mph in simply 3.5 seconds. Moreover, due to its hybrid system, the M5 Touring can journey as much as 25 miles on electrical energy alone.
Whereas the M5 Touring’s sturdy gross sales efficiency is an encouraging signal for BMW’s long-roof fans, it doesn’t essentially assure that the extremely coveted M3 Touring will make its method to the U.S. anytime quickly. Nevertheless, there’s hope. Andreas Meyer, BMW’s VP of Product, said final yr that if the M5 Touring proves profitable, there’s a risk that the next-generation M3 Touring might be thought of for the American market.
For now, the overwhelming demand for the M5 Touring is a transparent sign that American patrons are anticipating high-performance wagons. If BMW takes observe, we may see much more thrilling Touring fashions arriving sooner or later.
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