Beyoncé’s “Freedom” Graces Kamala Harris’ POTUS Marketing campaign Advert
Supply: The Washington Submit / Getty
One among Beyoncé’s hits is now the backdrop for Vice President Kamala Harris’ first presidential marketing campaign video.
Vice President Kamala Harris’ bid to grow to be president in November has taken off briskly. And her first marketing campaign video options certainly one of Beyoncé’s best hits to seize the power of the second. The advert, entitled “We Select Freedom,” has the R&B famous person’s tune “Freedom” from her 2016 album, Lemonade, within the background. It begins with a voiceover narration from Harris: “There are some individuals who assume we must be a rustic of chaos. Of worry. Of hate.” Photos of the Republican presidential candidate, Donald Trump, are proven on the display alongside together with his vice presidential choose, JD Vance. “However us. We select one thing completely different. We select freedom.”
“The liberty not simply to get by, however get forward. The liberty to be protected from gun violence. The liberty to make selections about your individual physique. We select a future the place no youngster lives in poverty. The place all of us can afford well being care, the place nobody is above the legislation.” After a montage of moments the place Harris is proven chatting with crowds and greeting the general public as she speaks about these positions, the video then reveals Trump’s notorious mug shot taken regarding his election interference case in Fulton County, Georgia. “The place nobody is above the legislation,” she says earlier than persevering with: “We consider within the promise of America and we’re able to combat for it, as a result of once we combat, we win.”
The marketing campaign group for Harris obtained the inexperienced mild to make use of the tune because it was famous that she used it throughout her first arrival on the group’s headquarters on Monday (July 23), after being endorsed by President Joe Biden to be the Democratic nominee after he dropped out of the race on Sunday (July 22). The singer is understood for having strict pointers in regards to the clearance and utilization of her music, however a supply reported to CNN that “fast approval” was given simply hours earlier than that marketing campaign headquarters go to.
Beyoncé has traditionally supported Democratic nominees for president, and whereas she hasn’t formally commented on Harris’ run, her mom, Tina Knowles, declared her help in an Instagram put up on Sunday night. “Thanks, President Biden to your service and your management. Go Vice President Kamala Harris for President. Let’s Go,” she wrote within the caption of the photograph of herself with Harris within the put up.
