AA Vehicles reviews one in 4 now purchase automobiles on-line with out in-person view
New analysis from AA Vehicles reveals that 25% of UK drivers have purchased a automobile on-line with out seeing it in particular person, up from 21% final 12 months.
The survey of over 10,000 motorists exhibits that just about half (48%) of those consumers opted for a brand new automobile from a dealership, whereas 44% purchased a used automobile via a vendor or on-line platform.
Solely 6% bought used automobiles from personal sellers, and a couple of% did so from auctions.
Regardless of this shift, over 70% of drivers nonetheless favor inspecting a automobile in particular person, though this determine has dropped from 73% in 2022.
Many who purchased unseen have been reassured by elements like warranties (44%), respected dealerships (43%), versatile return insurance policies (21%), and detailed inspections (20%).
The information additionally signifies that high-quality pictures play an rising position in on-line purchases, with 35% of consumers extra possible to purchase a automobile on-line if the itemizing consists of premium visuals.
This determine jumps to 65% amongst youthful drivers aged 18-35, highlighting a rising demand for visually detailed listings.
James Hosking, director of AA Vehicles, mentioned: “An enormous-ticket buy like a automobile is a vital determination and folks wish to really feel assured they’re getting the perfect deal for his or her hard-earned money.
“The vast majority of drivers nonetheless favor to go to a forecourt in particular person, believing they’ll get higher worth for cash and fewer prone to find yourself with a automobile with any mechanical points or beauty flaws.
“Nevertheless, shoppers are rising more and more assured in shopping for a automobile on-line, which permits for higher comfort and entry to a greater variety of choices.
“Dealerships that provide the choice to purchase on-line and a user-friendly expertise can broaden their buyer base throughout the UK, making it simpler for shoppers to search out the appropriate automobile with out being restricted by location.
“However to make sure that consumers really feel safe in buying unseen autos, it’s vital that dealerships present the mandatory reassurances, corresponding to high-quality pictures and movies, warranties and return ensures.”
