Mercedes-Benz UK celebrates success of company mannequin with 100,000 non-public sale

Mercedes-Benz UK has delivered its 100,000th new automotive because it applied the Company gross sales mannequin in January 2023.

The 100,000th buyer collected a brand new Mercedes-AMG E 53 Hybrid 4matic+ in March from Mercedes-Benz of Guildford, a part of the Sandown Group.

“It’s a privilege for Sandown to serve the 100,000th non-public retail buyer to buy a Mercedes-Benz beneath the Company mannequin,” stated Gavin McAllister, group managing director, Sandown Motors, who heads Mercedes-Benz retailer board.

Mercedes-Benz UK has delivered its 100,000th new automotive because it applied the Company gross sales mannequin in January 2023.

The 100,000th buyer collected a brand new Mercedes-AMG E 53 Hybrid 4matic+ in March from Mercedes-Benz of Guildford, a part of the Sandown Group.

“It is a vital milestone for Mercedes-Benz brokers and our companions at Mercedes-Benz UK, and underlines the appreciable success we’re reaching collectively: a fascinating and ompetitive mannequin vary aligned with the belief that prospects have in our up to date and clear pricing proposition.”

He stated the Company mannequin hads proved to be a game-changer for the Mercedes-Benz community by enabling a excessive quantity of worthwhile new automotive gross sales. “It’s undoubtedly giving us an edge available in the market,” he added.

Mercedes-Benz UK recorded gross sales of 17,664 automobiles in March. AMG and plug-in hybrid (PHEV) fashions carried out particularly nicely, with gross sales up by 49 and 38 % respectively versus March 2024. With a market share of 4.7% and a complete of 27,415 automobiles offered yr to this point with non-public retail deamnd rising by 10%.

“Three years into our direct-to-consumer Company mannequin, Mercedes-Benz prospects are stuffed with reward for the seamless, personalised automotive shopping for journey we’ve developed. Ranking us with a mean of 4.85 out of 5 stars, each new and returning Mercedes-Benz prospects categorical satisfaction with the expertise we ship in collaboration with our community companions,” added Sally Dennis, gross sales and advertising and marketing director, Mercedes-Benz UK

Transferring into Q2, the enterprise stated Michelle Brogden has now taken over from Andrew Dean as head of gross sales at Mercedes-Benz UK. Reporting to Dennis, her appointment combines the nationwide gross sales, marketing campaign planning and gross sales operations features.

The information is available in the identical week that Mercedes-Benz Retail Group formally ceased buying and selling after years of monetary challenges, as revealed in its newest annual accounts.

The corporate’s monetary struggles, which included substantial losses lately, led to the sale of its dealerships and the disposal of its leasehold premises.

Paperwork filed with Corporations Home point out that the group has been working to settle its money owed, with plans to transition the corporate into dormant standing with the administrators confirming that no future buying and selling exercise is anticipated.

Director Wolfgang Pipperger confirmed the closure, stating: “In the course of the interval, the corporate offered its remaining dealerships at which level the corporate ceased to commerce. After the reporting date, the corporate disposed of its remaining leasehold premises, recovered its remaining commerce and different receivables, and settled any excellent commerce and different payables with a view to maneuver the corporate right into a dormant standing.”

The closure follows years of heavy monetary losses, together with a £35 million loss in 2019 and a £20.9 million loss in 2020. The group’s struggles culminated within the closure of its Bradford dealership, which had been in operation for 70 years, and ceased buying and selling on October 31 final yr.