Motor Advertising Group makes acquisition to develop digital companies
Automotive specialist Motor Advertising Group has accomplished the acquisition of Motor Socials to develop its companies for seller teams.
The Portsmouth-based firm, which marked its tenth anniversary final yr, stated the deal brings collectively two dynamic firms with complementary experience.
Director and co-founder Shevani Wilson stated the corporate was interested in Motor Socials by its a deep understanding of social media technique, content material creation and viewers engagement.
“We’re thrilled to welcome the gifted group at Motor Socials to the Motor Advertising household,” she stated.
“This acquisition strengthens our place within the digital advertising panorama, notably in social media. By combining our sources and experience, we’ll present our shoppers with a extra strong providing, serving to them attain their objectives quicker and extra successfully.”
Motor Socials operates from an workplace in London. Its founder Heidi Could-Khalil stated it’s thrilling alternative for the enterprise and its shoppers.
She added: “By combining our strengths, we can supply a broader vary of companies, from digital technique and content material creation to social media administration and paid promoting. The automotive business is evolving quickly, and this partnership will guarantee we stay on the forefront of that change.”
The acquisition is efficient instantly, and each firms will proceed to function beneath their respective manufacturers beneath the Motor Advertising Group umbrella firm. The mixed groups will work intently to ship a unified, enhanced expertise for shoppers, Wilson stated.
Motor Advertising gives advertising company and speak to centre companies to motor retailers, serving to sellers and automotive manufacturers improve their digital presence, interact their viewers, and obtain measurable enterprise development by way of focused campaigns, content material advertising, and extra. Since its inception it was labored with sellers representing quite a few manufacturers, together with BMW, Porsche and VW Group.
Enterprise Progress Institute (BGI), a monetary and strategic consultancy agency specialising in worth creation, company structuring, acquisitions and exit planning, suggested Motor Advertising Group on the acquisition.
