CEO’s mansion is became luxurious automotive buyer expertise centre
An “unique use nation retreat” is how luxurious carmaker Bentley Motors is describing its new flagship buyer expertise centre for rich patrons of its supercars.
A brief drive from Bentley’s Crewe manufacturing facility, the historic property was beforehand reserved as a non-public resident for Bentley chief executives, but it surely has now been totally refurbished into an unique house to welcome the carmaker’s most valued clients who wish to bespoke fee the Bentleys of their desires.
Named The Mews, it’s an English nation house furnished with key items from the Bentley Dwelling furnishings assortment, permitting guests to be immersed within the Bentley model and life-style expertise. Entry is by way of a gate driveway framed by parkland that spans roughly 4 acres.
It has been designed to enrich Bentley’s established CW1 and manufacturing facility tour experiences, and collectively categorical the model’s historical past and values.
Wayne Bruce, undertaking lead of The Mews and Bentley’s chief communications officer, mentioned: “Along with our esteemed buyer expertise centre, CW1 Home, the place we offer shoppers with an unique setting immersed within the Bentley model, The Mews stands because the definitive Dwelling of Bentley. It embodies a seamless integration of heritage, luxurious, and exclusivity, set inside a tranquil but subtle environment that enhances the general model expertise.”
Like many luxurious automotive manufacturers and their retailers, Bentley has an engagement technique to supply memorable experiences for its rich clients that improve their shopping for and possession expertise, equivalent to a 5 day drive alongside a breathtakingly scenic route from the house of Bentley Motors in Crewe to The Macallan Property in Speyside, Scotland, whereas staying at luxurious residences and having fun with positive eating.
