Kendrick Lamar’s “TV Off” Soundtracks Buick’s Newest Business
Kendrick Lamar’s “television off” has landed a serious placement, soundtracking Buick’s newest industrial.
The pairing feels particularly becoming, contemplating the Compton MC’s opening line on the observe, “All I ever needed was a black Grand Nationwide.”
The Grand Nationwide is certainly one of Buick’s hottest classic automobiles, making the model’s resolution to faucet “television off” for its marketing campaign really feel like an ideal match.
Past its industrial success, “television off” has additionally earned important acclaim. The document received Finest Rap Music on the 2026 Grammy Awards. Featured artist Lefty Gunplay was in attendance and accepted the award on Kendrick Lamar’s behalf, delivering a short however impactful speech:
“I wanna thank Kendrick Lamar for placing a Latino on. So all of the Latino children within the hood, something is feasible.”
With the win, Lefty grew to become the primary Latino artist to obtain a Grammy Award for Finest Rap Music.
Kendrick linking up with Buick additionally highlights his long-standing connection to the model. Okay.Dot has beforehand shared that he was pushed residence from the hospital as a new child in a Buick. In 2024, the Grammy Award winner bought the identical Buick mannequin from his childhood and mirrored on the milestone in a social media put up:
“A very good ol saying can snap you again into actuality typically. However within the second of confusion, one of the best factor you are able to do is discover a gnx, make you actually the one factor that issues in life is that authentic paperwork, that TL2, 1 of 547. Yea I lastly modified, it’s over with.”
With “television off” now echoing off by means of commercials, Kendrick’s admiration for Buick comes full circle.
