BET Suspends Hip Hop Awards & Soul Prepare Awards
In surprising information, it appears as if BET has suspended the Hip Hop Awards and Soul Prepare Awards for tv indefinitely. However fret not, for BET CEO Scott Mills reveals the rationale, and it might need to do one thing with revamping the codecs to a extra fashionable normal. In a current interview with Billboard, Mills spoke concerning the rumors and palpable chatter across the nature of award exhibits and their existence.
He says, “…it’s much less about them being not and extra about our group having to reimagine them for this altering media panorama that we discover ourselves in. I feel what we’re going to see are extra folks taking franchises and saying, ‘This might need began on linear tv, however now I’m going to maneuver it to a different house. Do I transfer it to streaming? Or do I transfer it to a different platform?’
So for BET linear, now we have suspended the Soul Prepare and Hip-Hop award exhibits. However now we have a group that’s actively interested by the place these award exhibits would possibly finest reside because the media local weather continues to evolve. They aren’t gone. And we additionally nonetheless have the NAACP Picture Awards and the Stellar Awards.”
For a lot of, it is a heartbreak nonetheless, for the awards are actually anchored within the expertise of tv and coming collectively of group. With digital landscapes extra distant and fragmented than ever earlier than, what would this transfer do to the way in which tradition is acquired and shared throughout the hip hop group? Keep tuned to search out out!
