Nissan Z Quietly Outsells the Supra Three to One in 2025 Gross sales Surge : Automotive Addicts

Automotive

Within the ever-shifting world of contemporary sports activities automobiles, surprises nonetheless occur. And this 12 months, one of many greatest surprises comes from Nissan, because the Z has managed to outsell the Toyota GR Supra by a staggering 3-to-1 margin up to now in 2025. For anybody who’s been following the evolution of each automobiles, this twist wasn’t precisely anticipated. However right here we’re.

When we reviewed the 2024 Nissan Z Efficiency with the guide transmission, we got here away completely impressed by its mix of basic rear-wheel-drive enjoyable, usable energy, and reversion styling that simply works. It felt like Nissan lastly hit the candy spot between nostalgia and trendy efficiency. On the time, gross sales didn’t fairly replicate how good the automobile was, doubtless attributable to lingering provide chain points, inflated vendor pricing, and a comparatively gradual manufacturing ramp-up. Now, these hurdles appear to be principally within the rearview mirror.

Based on the most recent numbers, demand for the Nissan Z has exploded in 2025. First-quarter gross sales surged 108 p.c, with 1,635 models offered. That momentum continued into the second quarter, bringing the entire to three,789 models by means of the primary half of the 12 months. That’s a 160.1 p.c enhance year-over-year — a large leap that displays rising curiosity and availability.

Examine that to the Toyota GR Supra, which, regardless of providing a compelling package deal and at last including a guide transmission lately, hasn’t been in a position to preserve the identical momentum. We gave excessive reward to the 2023 GR Supra 6MT after we examined it, appreciating the way in which Toyota and BMW managed to inject some analog soul into an in any other case very tech-heavy automobile. Sadly, gross sales haven’t adopted swimsuit. Up to now in 2025, simply 1,231 Supras have discovered houses within the U.S., marking a 17.7 p.c decline in comparison with this time final 12 months.

Whereas the Z’s resurgence is price celebrating, it’s price noting that its predominant rival received’t be round for much longer. Toyota has confirmed that the present Supra will finish manufacturing after the 2026 mannequin 12 months, with a limited-run Closing Version of simply 1,300 models wrapping issues up. That mentioned, Toyota followers can take consolation in figuring out {that a} sixth-generation Supra is already in improvement, doubtless closing the lengthy hole that when stretched 20 years between generations.

After all, the sports activities automobile panorama has shifted fairly a bit, and whereas the Z is at the moment stealing the highlight from the Supra, each are nonetheless light-years behind the phase’s quantity chief — the Ford Mustang. Even with a 14.2 p.c dip in gross sales, Ford managed to maneuver 23,551 Mustangs within the first half of 2025. That’s greater than 4 occasions the mixed gross sales of the Z and Supra. The Mustang’s broader enchantment and a number of drivetrain choices proceed to make it the go-to alternative for American coupe consumers.

After which there’s the Nissan GT-R. Whereas probably not in the identical gross sales dialog attributable to its worth and now-limited availability, it’s price mentioning that simply 37 GT-Rs had been offered within the first half of 2025. That marks a 75.5 p.c drop, however with U.S. manufacturing ending final October and order books closing in Japan in February, the writing was already on the wall. The R35 chapter is closed. The subsequent-generation GT-R is coming, but when the Hyper Drive idea is any trace of what’s subsequent, count on a radical, presumably all-electric future.

For now, the Nissan Z’s robust exhibiting in 2025 proves that even in a market leaning closely towards crossovers and EVs, there’s nonetheless room for an old-school, rear-drive sports activities coupe carried out proper. Whether or not this tempo retains up stays to be seen, however the message is obvious — lovers are paying consideration.

Lloyd Tobias is a seasoned automotive journalist and passionate fanatic with over 15 years of expertise immersed on the planet of automobiles. Whether or not it’s exploring the most recent developments in automotive know-how or maintaining an in depth pulse on breaking business information, Lloyd brings a pointy perspective and a deep appreciation for all issues automotive. His writing blends technical perception with real-world enthusiasm, making his contributions each informative and fascinating for readers who share his love for the drive. When he’s not behind the keyboard or underneath the hood, Lloyd enjoys check driving the most recent fashions and staying forward of the curve in an ever-evolving automotive panorama.